TEMPO.CO, Jakarta – Advertising and marketing conglomerate Omnicom Group Inc (OMG) has advised its customers to temporarily stop advertising on Twitter short term. Thus the content of the company’s internal note which was seen by Reuters.
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The memo doesn’t name the client, and it’s unclear if anyone has stopped their Twitter ad spending. Omnicom serves more than 5,000 customers in 70 countries, including McDonald’s Society in Apple.
The move was first reported by a tech news site The edgeunderscoring the growing skepticism among agencies and brands about the future of the social media company since its $44 billion acquisition by Elon Musk.
The Tesla CEO blamed civil rights groups, which pressured Twitter advertisers to boycott the service until Musk clarified how he would control misinformation and hate speech on the service, for causing Twitter’s revenue drop.
“Twitter’s ability to maintain its previous level of brand safety and effectiveness measures appears to be hampered for the foreseeable future,” the memo reads.
“While OMG believes this is unlikely to result in a significantly higher risk environment for advertisers, the risks associated with dangerous content may increase and should therefore be considered when deciding whether to use the platform.”
Ad sales accounted for more than 90% of Twitter’s revenue in the second quarter of this year.
Over the past month, the automaker AmericaGeneral Motors Co., said it has temporarily suspended paid advertising on Twitter.
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